I would like to share with you over the next few weeks the e-book “Your Golden Rolodex: How to Network for Results!” by Vickie Austin, one of the phenomenal women who presented several sessions at The Marketing to Women Summit in Chicago this year. She speaks to the importance of your current database –filled with gold – to develop your business.
“Your Golden Rolodex is based on the premise that in order to succeed, we must start by honoring the people we already know –a rich network of resources that’s typically ignored or misunderstood.
Networking is a communication campaign. Women are great at building relationships but lousy at generating results from them.
The Golden Rolodex focuses on the importance of identifying, connecting and keeping up with them in whatever style the person is comfortable and treating people in an authentic and respectful way.
A strong connection exists between networking and etiquette:
1. Return all phone calls
2. Make appropriate introductions – connecting people to each other in
3. Apologize – take responsibility for your actions
4. Say Thank You – if a connection resulted in actual business, send
something tangible – flowers, a favorite book, candy, or something
sweet with a card saying “Keep those referrals coming!”
Networking code learned at Sunday School : Do unto others as you would have
them do unto you.
Reciprocity is at the heart of effective networking”
Until next week’s installment…. building a “Networking Toolbox”…